Who is Ullr?
Ullr is the Norse god of snow and the patron saint of skiers. Ullr is the perfect fit for a company attempting to conserve ski country. Ullr Fest is the name of a festival in Breckenridge, Colorado where revelers call on Ullr to bring snow. When you buy a piece of our clothing you are actively keeping snow on our mountains.
Our mission is to conserve and save the places we love. In an effort to stop climate change we have decided to donate to Protect Our Winters. That's why when you place an order and buy one of our products we donate $2 to POW.
Protect Our Winters
POW helps passionate outdoor people protect the places and lifestyles they love from climate change. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.